Created in collaboration with 3-Michelin-starred chef Dabiz Muñoz, the experience takes viewers on a whirlwind tour through four iconic cities, each reimagined as a fantastical realm inspired by The Odyssey. From a sunken Venice inhabited by giant mermaids to a cloud palace in Bombay, BeefeaterXO fuses cutting-edge VR technology with mythic storytelling to create an unforgettable sensory adventure.

Using 4K stereoscopic 360° video, gaze-based interactivity, and spatial audio, we crafted immersive environments that showcased both technical precision and creative ambition.

By embracing creative freedom — including surreal and provocative elements — the project resonated deeply with audiences. With over 67 million impressions and 5 million views, BeefeaterXO proved VR’s potential to redefine brand engagement.

Available on Steam