RAFAEL PAVON

For over a decade, I've been on a mission to make emerging technology irresistible, giving people every reason to give a flying damn about game experiences, immersive worlds, and interactive experiences.

When entertainment companies, studios, and creative teams need someone who can turn ambitious ideas into things people actually want in their lives, that's where I come in.

I've led 25+ public releases, and many more behind the scenes, for Meta, Apple, PlayStation, and other leaders across entertainment and technology. Most recently, I led the creative development of a major AI-powered product at Secret Level, an AI-native entertainment studio. Before that, I delivered products and platforms for Meta and Apple at Unit9, and creative directed the mindfulness VR experience Headspace XR for Meta Quest at Nexus Studios.

My work has earned 90+ festival honours, including Venice, SXSW, Sundance, and Cannes — backed by recognition from the Emmy® Television Academy as an Emerging Media member and the Epic Games Fellowship.

I work best in that sweet spot where strategic creative direction meets storytelling, user experience, and hands-on execution: prototyping in Unreal Engine, building AI workflows in ComfyUI and Cursor, and pushing projects that don't have obvious solutions yet.

Now I'm building at the intersection of AI and entertainment — shaping how games, immersive experiences, and creative products use generative systems to connect with people in ways that didn't exist two years ago.

Working on something weird, AI-native, or wildly technical?
Say hola.