I’m a restless creative mind and a massive nerd at heart who gets genuinely excited about flow state, suspension of disbelief, and cognitive affordances. If there’s a rabbit hole of curiosity, I’ve probably been down it. That curiosity drives my approach to creative leadership: understanding not just what works, but why it works, and helping teams fall in love with solving challenges that don’t have clear answers yet.

I started in Computer Science, switched to Fine Arts, and eventually found the sweet spot where both could coexist — using technology to tell stories and create worlds. That led me to Central Saint Martins in London, where I completed an MA in Digital Media. While there, I also taught digital media to students in other courses — sharing ideas and tools across disciplines while refining my own approach.

Outside the classroom, I co-founded a small creative playground with friends called Watergun, making short films about lost cosmonauts, music videos that bent reality, and anything else we could dream up. Those experiments in blending narrative and technology set the tone for everything I’ve done since.

Over the years, my work has led to some unlikely places: screening a first short in a London cinema, a week at Abbey Road Studios, or a thank-you at the Oscars for the short film Stutterer by Ben Cleary.

I’ve worked with Robert Englund (Nightmare on Elm Street), Geraldine Chaplin (Doctor Zhivago), Oscar Isaac (Star Wars), and Rupert Grint (Harry Potter), learning how great performers think about character and story — lessons I bring into every project to make technology feel human.

In 2017, I found myself walking the iconic Venice Film Festival red carpet, as part of the first generation of immersive media directors to make that walk.

And yes — I own more than 700 Imperial Stormtrooper items. Toys, t-shirts, cards, even shampoo bottles. It started with one figure and spiralled into something even I can’t explain.

So there you have it — me, shaped by adventures across Madrid, London, and New York, building experiences for Meta, Apple, and companies pushing boundaries while amassing an army of plastic Imperial soldiers.

If you’ve made it this far, curiosity is clearly something we share and you deserve an awkward virtual hug.