As Executive Creative Director at UNIT9, I led the immersive team in collaboration with Apple and SYKY’s creative leads to define what a digital fashion platform could feel like in mixed reality.

This was about more than making garments look beautiful — it meant rethinking interaction, navigation, and presence in a medium that’s neither web nor mobile, but truly spatial.

My role spanned creative direction, interaction design, and user experience flow, ensuring the platform felt premium, playful, and true to SYKY’s brand.

We designed environments that gave each garment space to shine, introduced gesture-based interactions that mimic the feel of trying on clothes in real life, and created a seamless path from discovery to collection.

The debut SYKY experience presents pioneering Japanese label, Anrealage, and its cutting-edge approach to integrating fashion and technology. The showcase’s centerpiece is The Pyramid Dress, a bespoke, color-changing gown created by Anrealage founder, legendary designer Kunihiko Morinaga.

The result is a first-of-its-kind spatial fashion platform that sets the tone for how brands can exist in mixed reality — not just as showcases, but as spaces people want to return to.

Available on Apple Vision Pro