Fans step into London’s criminal underworld, based on Sony Crackle’s hit series around the Guy Ritchie film “Snatch”, interacting with stars like Phoebe Dynevor and Rupert Grint in a way that blurs the line between television and virtual reality. The experience showcases VR’s potential to extend and enrich television narratives, offering superfans the chance to step inside their favourite show.

We tackled the challenge of filming actors individually, choreographing performances to seamlessly interact in the final VR environment. This approach not only solved complex production logistics but also enhanced the immersive quality of the experience.

Built for adaptability, the content worked across high-end VR, 360° video, and traditional 2D formats, maximising reach and impact. Recognised at festivals like Venice Film Festival, Snatch VR Heist Experience set a new standard for transmedia storytelling in the age of peak TV.