RAFAEL PAVON

Immersive Creative Director / Experience Designer

For over a decade, I’ve been at the cutting edge of immersive and spatial media, pushing the boundaries of experiences, storytelling, game design and entertainment to craft unique experiences that make people give a flying damn and put on those quirky but wonderful headsets and other strange devices.

My journey has taken me to the forefront of the industry, working with industry leaders like Meta, Apple, Google and Sony Playstation. From catapulting Future Lighthouse from a humble Madrid garage to global recognition as a “legendary immersive studio” by Forbes in 2015 to crafting award-winning immersive experiences like Gloomy Eyes and Fragments at AtlasV in Paris, to being the creative director at the acclaimed studio The Mill in New York, leading the creative team for the mindfulness game Headspace at Nexus Studios, and the immersive team at Unit9 in London, developing pioneering experiences with Apple and Meta.

All of this blood, sweat and tears has been recognised at over 90 festivals worldwide, including Venice, Sundance, and Tribeca. But beyond the awards, what truly fuels my passion is the immense potential of immersive technologies, gaming, and other Black Mirror-esque stuff to transform, elevate and connect us.
headspace_title

A spatial platform for the future of fashion on Apple Vision Pro

Directed by Zofia Mackiewicz & Rafael Pavon
Producer by SYKY & Unit9 (2024)
headspace_title

A playground for your mind on Meta Quest

Creative Direction by Deborah Casswell & Rafael Pavon
Produced by Meta & Nexus Studios (2024)
memoria_title

An immersive documentary about the memories trapped inside a cave

Written and Directed by Rafael Pavon
Produced by Overlat, Morena Films & World Monuments Fund (2020)
crumb_title

A multiplayer virtual adventure game hosted by live actors

Creative Direction and Game Design by Rafael Pavon
Produced by AdventureLab (2021)
gloomy_title

A heartwarming immersive story about a zombie boy and a human girl who dare to play with love

Creative Production by Rafael Pavon
Produced by 3DAR + AtlasV (2020)
fragments_title

A mixed-reality documentary revealing the fractured landscape of memories

Creative Production by Rafael Pavon
Produced by NSC Creative + AtlasV (2020)
campfire_title

A live-action immersive horror anthology around a campfire

Creative Direction by Rafael Pavon
Produced by Future Lighthouse & Oculus Studios (2018)
melita_title

An immersive animated story about what it means to be human

Creative Direction by Rafael Pavon
Produced by Future Lighthouse & Oculus Studios (2018)
snatch_title

A PlayStation VR heist game based on Sony's Snatch series

Direction and Game Design by Rafael Pavon
Produced by Future Lighthouse & Sony (2017)
mdt_title

A virtual reality adventure game based on The Ministry of Time series

Written and Directed by Pablo Lara & Rafael Pavon
Produced by Future Lighthouse & RTVE (2017)
beefeater_title

An immersive experience inside the mind of 3 Michelin star chef Dabiz Muñoz

Creative Direction by Rafael Pavon
Produced by Future Lighthouse & Beefeater (2017)
ray_title

A whimsical live-action immersive story about a girl and a ray of light

Written and Directed by Rafael Pavon
Produced by Future Lighthouse and Greyskull (2016)
about_title