This interactive journey, created in collaboration with 3-Michelin-starred chef Dabiz Muñoz, takes viewers on a whirlwind tour through four iconic cities, each reimagined as a fantastical realm inspired by “The Odyssey.” From a sunken Venice populated by giant mermaids to a cloud palace in Bombay, BeefeaterXO blends cutting-edge VR technology with mythic storytelling to create a truly unforgettable experience.

By harnessing the power of 4K stereoscopic 360-degree video, gaze-based interactivity, and spatial audio, we meticulously crafted a series of immersive environments that showcase technical prowess and promise an awe-inspiring and inspiring experience.

BeefeaterXO stands as a testament to the power of creative freedom in branded content. By embracing a bold, edgy approach – including elements of nudity, violence, and the surreal – we created a VR experience that resonated deeply with audiences. The campaign’s success, generating over 67 million impressions and 5 million views, demonstrates the potential of VR to revolutionise brand engagement.

Try BeefeaterXO on Steam