This innovative VR experience, based on Sony Crackle’s hit series around the Guy Ritchie film “Snatch”, plunges fans into a high-stakes diamond heist alongside the show’s beloved characters. In just six minutes, viewers become active participants in the crime, interacting with stars like Rupert Grint in a way that transcends traditional media boundaries.

The “Snatch VR Heist Experience” showcases the potential of VR as a powerful tool for extending and enriching television narratives. By offering superfans a chance to step inside their favourite show, we’ve created a new paradigm for audience engagement that goes beyond conventional promotional tactics.

Our approach to creating this experience was as daring as the heist itself. We tackled the challenge of filming actors individually, choreographing their performances to seamlessly interact in the final VR environment.

This innovative production method not only solved logistical issues but also enhanced the immersive quality of the experience. Furthermore, by ensuring the content is adaptable to various platforms – from high-end VR to 360-video and traditional 2D – we’ve maximised its reach and impact, setting a new standard for transmedia storytelling in the age of peak TV and getting recognised at festivals like Venice Immersive.